TaylorMade-Adidas

Background

TaylorMade-Adidas was formerly known as TaylorMade. It is one of the most renowned brands used in golf. The brand started out in 1979 by Gary Adams. To date TaylorMade is used extensively in tournaments of the golfing circuit across the world by some of the top golfers. In 2012, it recorded a worldwide sales of about Euro $1.3 billion, making it the largest golf equipment and apparel brand globally.

TaylorMade for your best performance

Back in 1979, TaylorMade was established through its innovative metal drivers which is still what the brand is known for. The Burner Bubble franchise grew the company further in the 1990s and it would grow to become one of the best places to work in the United States. From a small setup when it was first established, TaylorMade now has a full-fledged facility which is headquartered at Carlsbad, California in the United States.

Technology

When Adams started TaylorMade, he rented a facility in McHenry, Illinois with only 3 employees. Then, he only managed to sell one 12-degree loft metalwood club he invented. That was then called the Pittsburg Persimmon where he used steel to replace persimmon as the primary material used in drivers then. This would then go on to become very much the de facto standard used in most of the modern drivers today.

Reputation

By 2006, TaylorMade reached the billion dollar mark in terms of sales revenue. Salomon S.A, known for its foray in the outdoor sporting segment bought TaylorMade in 1984 and when Salomon was bought over by Adidas in 1997, TaylorMade became a subsidiary of the German sporting brand which would then propel it to compete with the big brands of the sport.

From then on, TaylorMade became known for its drivers. It would go on to become the top driver manufacturer in the sport in 2005, further strengthening its foothold in this industry. Although TaylorMade has been known to produce great drivers, its other equipment are very well received as well.

Who uses TaylorMade?

It has been reported that most top golfers like to wear TaylorMade clothes and use the equipment. In 2014, TaylorMade sponsored 6 out of the top 20 players in the worldwide rankings. This includes the likes of Justin Rose from England, American Dustin Johnson, Australian Jason Day, German Martin Kaymer and Spain’s very popular Sergio Garcia.

TaylorMade Equipment

TaylorMade’s drivers are undeniably the best in the market. However, it is known to design and manufacture some of the best performance hybrids and wedges too. TaylorMade’s M2 irons have been rated as among the best while the company is involved in other accessories too.

Besides that, golfers around the circuits are seen wearing TaylorMade’s attire which are designed for both men and women. Other products by TaylorMade include fairways, rescues putters and golf balls.

Meanwhile, TaylorMade’s “Tour Truck” is a 42-foot semi-trailer which provides equipment adjustments and production for golfers on tour. This ensures that the golfer’s games can be customized based on the equipment that they are using. Such equipment can be identified by the unique serial numbers that starts with “T”.

 

Author: peterliew

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