Titleist

Background

Titleist is perhaps one of the oldest golf brands in the world today. It was founded by Philip E. Young as far back as 1932. Producing some of the best golfing equipment and apparel, the company’s headquarters is in Fairhaven, Massachusetts in the United States.

Titleist has a strong reputation in the golfing community. Often called the #1 Ball in Golf, the brand is currently a subsidiary of a worldwide sports brand, Fila from South Korea. As a brand name, Titleist is quite unique where it comes from ‘titlist’ meaning the title holder.

Win your first title with the Titleist

Technology

It all started then when Young established a rubber-processing company known as Acushnet. The technology behind Titleist golf balls is its excellent core. This came about when Young played a game of golf and missed a sure putt. Having x-rayed the ball, he found that the ball was badly off its center-core and inspired him to make his own balls. This would then drive his determination to diversify his rubber business into golf. In 1935, the Titleist golf ball was produced and would continue to become its most successful product ever since.

Reputation

As a golf ball manufacturer, Titleist has been widely successful. It was the most used ball in the US Open back in 1949 and continues to be so. American Brands then bought over the company in 1976 and by 2002, the brand recorded its first US$1 billion sales revenue. After that, Fila bought over the company in 2011.

To date, Titleist enjoys very high brand image in the golfing industry. It is worn by some of the top golfers in the global circuit while Titleist golf balls are used as official equipment in some of these championships.

Being a focused golf brand, it is highly respected with great regards among golfers. In fact, it has been reported that for many years, Tiger Woods still preferred to use a Titleist putter although he is contracted to Nike.

Titleist Equipment

Titleist is most fondly known for its golf balls. Within its main brand, Titleist produces some of the most remarkable clubs like irons and putters. Golf balls like the Titleist Pro V1, Titleist NXT Tour S and Titleist Velocity are among the most popular. The Titleist Pro V1 was once the most played ball on the PGA while Titleist have been advancing with new technologies each year.

Besides golf balls, Titleist produces some of the best clubs like the AP1 irons and drivers. Its clothing line is very popular and can be seen at every major tournament worn by golfers.

Who uses Titleist?

Titleist currently sponsors several tournaments in the global golfing circuit and championships. Apart from that, the brand sponsors players like Ian Poulter from England, Americans Steve Stricker and Jason Dufner, French Victor Dubuisson, Adam Scott from Australia, Japan’s Daisuke Maruyama and Spain’s Rafael Cabrera-Bello.

Meanwhile, golfers do endorse Titleist golf balls as well and this includes Ryan Nolan and Bubba Watson from the United States, Sergio Flores Lopez from Mexico, Lee Westwood from England the Rickie Fowler, among others.

Author: peterliew

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