Background
The Callaway Golf Company owns the Callaway brand which stands among the top players in this sport. Started out in 1982, Callaway was founded by Ely Reeves Callaway Jr. The company is currently based in Carlsbad, California in the United States.
Producing mainly golf equipment and attire, it has one of the best reputations in the golfing community. Callaway’s brand logo and image can be seen worn on caps, clothing and golf equipment across the world where it is currently the largest manufacturer of golf clubs globally.
Best Callaway attire for a trendy golfer
Apart from its main Callaway range of products, the company owns Odyssey known for its putters while it took over Ben Hogan after Spalding’s golf division went bankrupt. When it started out, Callaway Jr was a successful figure who made his fortune in the textile industry. It was through this business that Callaway Jr went on to venture into the golfing industry after an unexpected opportunity presented itself.
Technology
What makes Callaway such a great club maker is that it was one of the few that used computer-controlled manufacturing which saw the birth of the Big Bertha driver. Its Callaway Golf Forged Wedges was launched in 2002 which involved using carbon steel. Later, it ventured into the golf ball production market after hiring the former head of TaylorMade known for its success in this segment.
Reputation
Callaway Jr played golf made by Hickory Sticks and would then sought out to buy over the company after it encountered problems. He then changed it to Callaway Hickory Stick USA after buying half the company in 1982. By 1988, Callaway Jr took full control and renamed it to Callaway Golf.
Since then, Callaway has been making significant progress to become one of the biggest name in this sport. On any list, Callaway’s products are constantly the mainstay. This includes being in the top irons, top drivers, top clubs, highest ranked brands and most sought-after attire in golf, among others.
Who wears Callaway?
A long list of players use Callaway both professionally and competitively. Among the notable ones include Annika Sorenstam who prefers Callaway shoes. Apart from that, Callaway has numerous endorsement deals with players who are in the top championships.
It has been reported that even Justin Timberlake has a commercial arrangement with Callaway. Other players linked to Callaway include Stuart Appleby from Australia, Jim Furyk and Phil Mickelson from the United Sates, Henrik Stenson from Sweden and many others.
Callaway Equipment
Callaway’s range of golfing attire is very well received among players both in the professional and amateur levels. It has tops, bottoms, shoes and caps for both men and women. Callaway drivers like the Big Bertha and the XR series are very popular while it has a specific range for women as well like the Women’s XR and the Women’s Big Bertha series.
Other notable products from Callaway include hybrids like XR Pro, the Apex CF16 Irons, the Mack Daddy 2 Tour Grind Chrome and Mack Daddy 2 Slate wedges as well as the Speed Regime series and Supersoft golf balls.
