Sponsorship in sports is one of the most effective methods for advertisers to enjoy high brand recall and affiliation. Golf is one area where sponsorship can help elevate your brand image especially if your brand objective is aligned to the attributes and characteristics of this sport.
Headways in marketing
Sponsorship in golf can give your brand a lot of leverage. There are, after all, many avenues that you can use in the game which relate very well to your target audience. When you sponsor the game, your brand is seen across by the players, spectators as well as those who are not directly involved because they are within the vicinity. Basically, the more areas you sponsor, the more exposure you will get.
Types of sponsorship
Sponsorship in golf can be in the following areas:
- Venue – Some golf courses are more popular than others where they are always frequented by players from around the country (and other parts of the world). You can sponsor the venue through naming or logo displays around the course.
- Players – The most popular sponsorship method among all. This type of sponsorship could also involve out-of-game marketing such as being your brand ambassador, commercials and other advertising means.
- Tournaments – Each year, golf tournaments are played in both the national and state levels. Sponsoring a tournament will give your brand the exposure to the players and spectators while you also get exposure if the tournament is covered by mass media. Sponsoring events can involve having your brand named in the title of the tournament as well.
- Attire – Sponsoring the attire of the sporting player is very common and popular around the world. The player will wear your brand’s logo at official events and during tournaments.
How can we help you?
Sponsorship in golf can be quite tricky if you do not know where to start. Let us help you find the right platform which is suitable for your brand. We work with you on:
- Identifying the best platforms for your sponsorship based on your brand image and messaging. We can help to determine whether a tournament or a golf course would align with your campaign.
- Find the right golf player for maximum brand exposure – If you are planning to sponsor a golf player, we know who are the ones that would give you the best coverage. We will identify those that could potentially bring your brand to greater heights (and at the budget of your campaign).
