Owned by AMP Radio Networks, LiteFM is one of the top English Language radio stations in Malaysia today. The station is aired throughout the day around the clock where it is one of the first few format radio stations that were launched by Astro in 1997.
Started with the classics
When Astro launched its radio stations that year, Lite FM was then known as ‘Light & Easy’ which would then be rebranded later. Lite FM’s slogan today is ‘Classic Hits All Day’ where it plays music from the 80s, 90s and some contemporary ones as well. From 1997 to 2008, Lite FM played mostly ‘Oldies’ music. This has since been changed to ‘Easy Listening’ and Adult contemporary which appeal more to the current radio listener. Today, Lite goes with the slogan ‘Relaxing Favourites’.
Change of station name
The name of the station only changed in October 2006 to the current ‘Lite FM’. Prior to this, it mainly played music from the 1960s to 1980s which were mainly targeted to the older listeners who are mostly over 45 years of age. The rebranding has managed to attract more listeners from the younger audience. Lite FM no longer plays music from the1960s during the weekdays and only does so during weekends.
Frequency and programming
Heard in the Klang Valley through 105.7MHz, Lite FM has started appealing to more listeners, encouraging the younger listeners to get involved with more retro and classical hits along the way. One of Lite FM’s most popular programs is its ‘Top 500 Countdown’ which is an annual affair started in 2013. Besides that, their daily slots are highly popular as well which are:
- The Lite Breakfast – This show comes on air on weekdays from 6.00 am to 10.00 am. Asha Gill and JD are the current DJs managing this show that goes with ‘real lives, real people, real stories’.
- Relaxing Workday with Soraya – Starts at 10.00 am every workday until 4.00 pm. This show has a popular segment called ‘Power Women’ that highlights true stories of women who contributed and made a difference.
- The Lite Drive with Sham – Comes on air from 4.00 pm to 8.00 pm on weekdays, this program is popular for those stuck in traffic or on their way home from work.
- Lite Love Songs with Dr Love – A program for listeners to send in their love dedications that will be aired every night after 10.00 pm.