How does Sponsorship in Golf works?


Golf sponsorships come in various forms and types. Getting sponsored for playing golf would surely be any player’s dream come true at one point. Nothing beats playing golf professionally and then earning a good living from it. You literally play golf every day (competitively) and not having to worry about finance along the way.

A road filled with challenges

It is not impossible to get sponsored for golf but it can be very challenging. It is not very difficult to become a Pro Golf player but it is filled with obstacles and restrictions especially when it comes to financing and funding. If you can secure sponsorship of any kind, it would definitely help tremendously. One thing for sure, it will ease your financial (or stress) burden considerably.

What you should know about sponsors

The golfing world is filled with players and sponsors. How would anyone notice you to want to sponsor you in any way? When it comes to sponsorships, you could be sponsored through:

  • Payment in cash or kind  – You receive a periodical payment for wearing and using the brand’s equipment or apparel. In some situations, you are paid for every tournament you play.
  • Use of equipment or apparel – You do not get paid in cash but you receive equipment for your games. This means you need not have to worry about buying your golf clubs or bags. In some cases, you are paid in cash and given the equipment as well.

Sponsors have different priorities when it comes to sponsorship. Some would want exclusivity where you can only wear and use their brand. Others are more relaxed to ‘share the limelight’. Adidas might sponsor your apparel but TaylorMade sponsors your clubs. In this context, it is important to know what they are after. Nike in particular tends to want exclusivity.

Securing a Sponsor

The road to securing a sponsor needs a lot of hard work. You need to:

  1. Polish your skills – That which is most important is to first get your game in order. Get your techniques right and up to the level that you can play competitively.
  2. Get noticed – This can only be achieved when you participate in tournaments. You move your way up from the amateur events to the professional ones which will increase your number of appearances. Basically, it means to market yourself out there. You might not be a prominent competitor to the current players yet but if you have the potential to make your mark, sponsors will start to take notice.
  3. Explore the Pro tour – If you are ready, then compete with the Pros. That’s where the big-money spenders are. This is going to be tough and takes a lot of resilience.
  4. Engage an agent – If you have the financial resources, get an agent who will do the negotiation for you. In most cases, an agent will contact with the sponsors and deal on your behalf. This is crucial as it can mean better deals that will benefit both parties and not decisions made on desperation so that you are not bullied into taking up an unfair deal.

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